The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Responsive Environments
Gravity Light
Agency: J. Walter Thompson / London
Client: Shell Category: Innovation in Responsive Environments
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Innovation in Responsive Environments
ArtScience Museum: Into the Wild
Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam
Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)
Heavy Metal Hearing Test
Agency: Grey Germany / Duesseldorf
Client: Barmer Category: User Activation
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: User Activation
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client: KONE Oyj Category: Use of Technology
The mind-reading billboard
Agency: Lg2 / Quebec City
Client: Quebec City Magic Festival Category: Use of Technology
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Use of Technology
The Woman Behind The Veil
Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai
Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization